Signage and Logo MaterialHomepage > The 2009 Reed Awards > Signage and Logo Material2009 Reed Winners... Billboard/Bus Signs Media One Advertising/Marketing – "No on Initiative Measure 10" Billboard This billboard, placed in highly visible, top-designated market areas throughout South Dakota, helped create high-density consumer exposure in support of the "No on Initiative Measure 10" Campaign.  Most Original/Innovative Collateral Item Continental Colorcraft, Obama for America, Shepard Fairey – "Change" This design sought to appeal to younger voters with bold colors and striking imagery.  Yard/Outdoor Signs Stearns Consulting – "Yes on J" Window Sign Proposition J was an initiative on the November 2008 ballot creating a historic preservation commission in San Francisco. The intent of the logo was to inspire nostalgia for San Francisco's historic structures and produce a sense of pride in the beauty of the city's built environment. The "Yes on J" sign featured San Francisco's historic Ferry Building, which was once the center of the City's working port but which fell into disuse and was only recently rehabilitated into a marketplace that draws locals and tourists alike. The Ferry Building image served as an example of successful historic preservation in San Francisco.  |
