The 2009 Reed Awards The Campaigns & Elections’ Politics magazine Reed Awards were judged by political luminaries from across the political spectrum, including Morton Blackwell, Tucker Carlson, Tom Davis, Monica Dixon, Ben Dworkin, Vic Fazio, Martin Frost, Julie Germany, Shane Greer, Ken Khachigian, Mike Hennessy, Ron Klain, Mike Krempasky, Kevin Madden, Mark, McKinnon, Dick Morris, Terry Nelson, Christie Pelosi, Amy Pritchard, Larry Sabato, Ron Silver, Jamal Simmons, Michael Steele, George Stephanopolous, Robert Traynham, Joe Trippi, Suzanne Turner, Vaughn Ververs, Amy Walter, Christine Todd Whitman, and Reid Wilson.Looking for the 2010 Reed Awards? Click here. Click on a category below to see a gallery of the winning submissions, or see below for a full list of the winners.
The 2009 Winners SPECIAL CATEGORIES... Best Bare-Knuckled Street Fight Victory
Bronstein & Weaver, Inc. – The Thrilla’ in Phila’
Best Campaign Comeback
Squier Knapp Dunn Communications – DSCC Television Ads
Best Consultant Collaboration of the Year
Fabrizio, McLaughlin & Associates/Stevens Reed Curcio & Potholm – Leaking Votes from Both Ends
Best Earned Media Around a Single Event
The Stonecreek Group – The 5 Governors Event
Best GOTV Plan & Execution
Bus Project – Trick or Vote
Best Public Affairs Initiative Campaign of 2008
DAVIES – Napa Pipe – Get Out the Vote
Best Use of Targeting Technology
Strategic Telemetry – Obama for America Microtargeting
Most Daring (and Successful) Tactic
American Strategies, LLC – Demolition Day
Best Boss/Mentor
Steve Schwartz PHONES... Automated Phone Calls - State Legislative & Local Candidate CPEC, LLC – "Remember when..." Automated Phone Calls – Statewide Candidate CPEC, LLC – "Philadelphia Down Ballot" Live Phone Calls – Congressional Candidate Winning Connections – "Skelly for Congress" Live Phone Calls – State Legislative & Local Candidate Winning Connections – "Last Minute Turnout" Live Phone Calls – Statewide Candidate Winning Connections – "Turning NC Red to Blue with a Little Green" NEWSPAPERS... Newspaper – Full Page BrabenderCox – "QUIZ" Newspaper – Less Than Full Page Media One Advertising/Marketing – "No on Initiated Measure 10/Sixty-four to One" Other Newspaper Ads 50 Blue, LLC – "Rain Lady" Toughest Newspaper Ad Edmonds Associates, Inc. – "Defend Freedom. Defeat Obama." (Wicker Polybag) PRINT & DIRECT MAIL... Best Mail that Never Saw the Light of Day Mack/Crounse Group – "The America I See" Best non-US campaign (International) Exata Consultoria – Inacio neto – "The Councilman of the People" Direct Mail – Best Villain The Lukens Company – "Wouldn’t You?" Direct Mail – Local Candidate Stearns Consulting – "Campos Bio" Direct Mail – Democratic State Legislative Candidate Mack Crounse Group – "Voccio Said What?" Direct Mail – Republican State Legislative Candidate Faulkner Strategies – Dan Leonard – GOTV Direct Mail – Democratic Congressional Candidate [tie] Gold Communications – "Teague: Clubhouse" Mad Dog Mail – "Vets" Petel & Company – "Scrapbook" Direct Mail – Republican Congressional Candidate thetrazgroup – "Piggy Piggy" Direct Mail – Statewide Candidate Kennedy Communications – "Grandma Mollie" Direct Mail – Third Party Candidate Spectrum Marketing Companies, Inc. – "Red Handed" Direct Mail – Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative [tie] 360JMG – "Bodnar Storybook" Mad Dog Mail – "The Tiffany Plan" Mission Control, Inc. – "Sweetheart" Toughest Direct Mail Piece Rainmaker Media Group – "Forrest Gump" Direct Mail – Presidential Candidate Mission Control, Inc. – "Target" POLITICAL TECHNOLOGY... Best Online Fundraising Tool eNilsson International, LLC – ElephantTrakker Best Use of Email/Viral Marketing MSHC Partners – "Dress Like Palin" Best Use of Innovative Technology eNilsson International, LLC – ElephantScheduler Best Use of Mobile Technology Distributive Networks – Obama for America Best Use of Social Networking Technology Pickens Plan – "Pickens Plan" Web Video: Candidate, Ballot Initiative & IE’s BrabenderCox – "Clown" Website: Congressional/Senatorial/Statewide Upstream Communications – www.JohnCornyn.com Website: Independent Expenditure Campaign/Issue Advocacy [tie] Articulated Man, Inc. – "McCain’s Lobbyists" Liberty Concepts Inc. - TheGreatSchlep.org/JewsVote.org Website: State Legislative & Local Races Blackrock Associates – www.FionaMa.com SIGNAGE & LOGO MATERIAL... Billboard/Bus Signs Media One Advertising/Marketing – "No on Initiative Measure 10" Billboard Most Original/Innovative Collateral Item Continental Colorcraft, Obama for America, Shepard Fairey – "Change" Yard/Outdoor Signs Stearns Consulting – "Yes on J" Window Sign RADIO... Best Use of Voice Over Talent M.E.I. Political – Pat McCrory Radio Spot Congressional Candidate Hackney & Hackney, Inc. – "Deal With The Devil" Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative Edmonds Associates, Inc – "What’s Crack?" Local Candidate Vision Media Marketing, Inc. – "Sarah Palin in Bergen County" Presidential Candidate Obama Media Team – "Buttercow Lady" State Legislative Candidate Millennium Consulting – "What’s an Eisnaugle" Statewide Candidate Edmonds Associates, Inc. – "Blessed" – Sen. Barrasso Toughest Radio Ad Fletcher, Rowley, Chao, Riddle Inc. – "Good Question" TELEVISION ADVERTISEMENTS... Best Ad That Never Saw the Light of Day Devine Mulvey – "Bobblehead" Best Non-US Campaign (International) Newlink Political – "Voter" Most Effective Comparative Television Advertisement Adelstein|Liston – "Seat" Best Use of Voice Over Talent GMMB – "The Running Man" – DSCC Best Villain Jackson Group Media – "Bush Guy" Local Candidate Communications Counsel, Inc. - Greg Hartmann for Commissioner: "Little Things" State Legislative Candidate Jackson Group Media – "Gone, Gone" Democratic Congressional Candidate Adelstein|Liston – "War Doesn’t Leave" Republican Congressional Candidate BrabenderCox – "Volcano" Statewide Candidate BrabenderCox – "Yard Sale" Independent Expenditure Campaign/Issue Advocacy/Ballot Initiative TruthandHope.Org PAC and Lee Hirsch – "Darrell Hanschen on Race" Toughest Television Advertisement Jackson Group Media – "Wife-Beater" Presidential Candidate TruthandHope.Org PAC and Lee Hirsch – "Darrell Hanschen on Race" |
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