2012: Welcome to the Campaign of TomorrowHomepage > Politics Magazine > March 2009 > 2012: Welcome to the Campaign of TomorrowBy Nick Grouf and Robert Shrum Even as we celebrate the dawn of a new presidential administration, political strategists are already looking ahead to 2012. While the political industry has traditionally been a laggard when it comes to the adoption of new technology, the advances made in the 2008 election signal that more and faster change is coming. Political campaigning will be revolutionized four years from now. Perhaps the greatest impact will be accessibility. New technologies will further level the playing field, no matter a candidate’s resources. The technologies will make both online and offline mediums more affordable. An underdog Senate candidate will be able to better compete with a deep-pocketed incumbent by advertising efficiently through more strategic targeting and more direct engagement with voters. You must be a subscriber to read this article. Login above or click here to subscribe to the magazine. If you are getting this message in error, be sure you have cookies turned off. If you're still having trouble logging in, contact the magazine at info@politicsmagazine.com. |
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