February 2010 (The Case Study Issue)

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Case Studies

The McDonnell Model
Reversing the Obama wave with a detailed and disciplined campaign in Virginia
     By Phil Cox

Owens, Omens and Dairy Cows
The topsy turvy story of the special election in New York-23
     By Mark Putnam 

Targeting the Most Unusual Electorate in America
How innovative targeting helped win a record third term for New York City's mayor
     By Ken Strasma

Nanotargeted Pressure
How digital ads helped turn CNN’s Lou Dobbs problem into a PR nightmare
     By Josh Koster and Tyler Davis

Groundhog Day Revisited
Recount Lessons Since Bush v. Gore
     By Chris Sautter

Targeting the right voters, with the right message, at the right time
Using a bifurcated mail program to reach Election Day and early voters
     By Jeff Roe

Trying To Be Everywhere At Once
Telephone townhalls extend a campaign’s reach without breaking the bank
     By Devin Steinberg

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Briefing Room

Can Democrats Win Without Obama On the Ballot?
     By Jeremy P. Jacobs

Can We Have Our Data Back...Please?
     By Shane D'Aprile

A Different Kind Of Republican Candidate
     By Jeremy P. Jacobs

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Advice & Service 

Playbook
Winning With Obama
For Democrats, November 3, 2009 was like taking a dose of bad medicine, but there is a cure...
     By Kristian Denny Todd and Jessica Vanden Berg

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People & Places

The Influencers
Louisiana
     By Jeremy Alford

Alaska
     By Tim Bradner