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The Best and Worst of 2008
Written by Christie Findlay on January 02, 2009, 03:46 AM
The 2008 cycle was like the Energizer Bunny ... It kept going, and going, and going. So there’s plenty to pick over in our search for the best and worst political moves of 2008. Here are my faves.

The Worst…


1. Bill Clinton in South Carolina: Even diehard Dems who supported him through the impeachment cringed at some of his offensive remarks.

2. Democrat leaders’ handling of the primary: Yes, things usually sort themselves out—but Howard Dean should have used a calm, steady hand to steer the ship. Instead, the convention in Denver was, by and large, a bloody mess of disunified foot soldiers.

3. Barack Obama’s VP announcement: After all the hoop-la that the first people to know would be the ones who signed up for the campaign’s text message alert, the news leaked the night before. So the McCain campaign was able to start attacking Biden’s record even before Obama’s official announcement.

4. Sarah Palin’s rollout: It’s possible there’s a better example of a candidate mangling an introduction to voters. But I can’t think of one.

5. John Edwards’ crisis management: After endless denials, Edwards actually made things worse in a “come clean” ABC interview by not actually apologizing. Nice. (Note to self—next time I visit my lover and our child in a hotel, don’t wall myself in a bathroom to hide from reporters.)

6. John McCain’s campaign suspension: Sure, a few voters bought into the stunt. For about a minute.

7. Rudy Giuliani’s decision to solely campaign in Florida: ‘Nuff said.


The Best…


1. John McCain’s VP announcement: His masterful timing was soon forgotten as Palin’s candidacy crumbled before our eyes. But announcing the Palin pick the morning after Obama’s Invesco speech stomped hard on the Democrats’ convention bounce.

2. Kay Hagan’s response to Elizabeth Dole’s “godless” ad: After Dole compared her opponent to “godless Americans,” Hagan—a Sunday School teacher—did a straight-to-camera ad that managed to be direct, personal and professional all at once.

3. Paris Hilton’s video: (No, not THAT video!) After McCain mocked her in a TV ad, the heiress quickly created a smart, funny web spot that both responded to McCain’s put-downs and offered up a serious energy plan.

4. Hillary Clinton at the Democratic Convention: Before her speech, Clinton indicated to a scrum of reporters that she was less than excited about the week. Later that night, she gave one of the best speeches of her career. She followed up by meeting with her delegates and urging them to vote for Obama. And during the final roll-call vote, she electrified the convention by walking onto the floor and moving that Obama be declared the party’s nominee by acclamation. It takes elephant skin to survive in politics, and Clinton demonstrated she’s got that in spades.

5. Hillary’s 3 a.m. ad: If imitation is the best form of flattery, look no further than Mandy Grunwald’s red phone ad.

6. McCain ratcheting down the rhetoric: In October, as some attendees at Republican campaign rallies started to shout “kill him!” when Obama’s name was mentioned, McCain took the mic from a woman who said Obama was an Arab. After correcting her, he called Obama a “decent person and a person you don’t have to be scared of as president of the United States,” and urged supporters to tone down their rhetoric. The move reminded us that, for at least one senator, honor is not just a campaign slogan.

7. Obama’s race speech: Rather than ignoring the elephant in the room, Obama gave a smart, thoughtful speech about where race relations stand right now. Very classy.

Ok, your turn! Add your picks by commenting below!

Christie Findlay is editor-in-chief at Politics magazine. cfindlay@politicsmagazine.com


Blog Comments

Tim Farley
Nice choices. I believe the Sen Obama religion and race speech will be one of the legacy moments in the campaign. In keeping with the "class" part of Sen McCain, I would add his 30-sec TV ad the night of the Invesco speech. Also, the Obama caucus strategy was brilliant. And while it had little to do with the campaign, I thought both O and M were at the top of their game at the Al Smith dinner.
D. Wicks
How about Hillary's complete lack of understanding of the winning message in '08? It's been talked about but imagine if Hillary would have shifted message earlier, or gone after Obama quicker
Claudia
The Paris Hilton video was great but the McCain ad that led to it was even better. The celebrity ad was one of the lone bright spots for a badly run campaign
BTC
Worst: Sarah Palin, period.
Dan
Great list! I might add: Best: Technology! Text messages updates, youtube debates, photoshop pictures, viral videos, myspace/facebook, FULL campaign web-staffers, campaign blogs, online donations, thousands of email campaigns and new websites. New Media is here to stay! Huckabee's 2nd place finish- a shoe-string campaign from start to finish. Despite having no money, exceeded expectations and featured a classic chuck norris ad, and a GOP debate soundbite "Gov't is spending money like John Edwards at a beauty shop." The YOUTUBE Obama 1984 ad- the exact ad you would want to defeat the "Clinton Machine" Worst: Mike Gravel's campaign- 28 years after his Alaskan Senate defeat, returns to the main stage... laughable. McCain Voting FOR the bailout- the nail in his presidential coffin. Sarah Palin's debate prep.- nuff said. Fred Thompson- stick with law & order. Obama's VP choice- Your campaign message is CHANGE and you nominate one of the biggest institutional pols and "old boys network" in Washigton! hmmm... thats not change thats more of the same!
Sarah
Don't forget two campaigns that shouldn't have been-Ron Paul and Mike Huckabee. The money that Paul raised with no staff and no direction from anyone but his support base was remarkable. His campaign will be a template for underfunded and out-manned candidates of the future. And Huckabee kept his campaign alive with media savvy that has gone relatively unappreciated. Other than that good list
Christie Findlay
Sarah, good point about the Paul and Huckabee campaigns. I was looking for very specific choices consultants made - but both Paul and Huckabee definitely mounted strong campaigns that succeeded in different ways. You're right, Huckabee's tech has been underreported. But do you think that Paul's support and funding came from his campaign's strategies or from the sheer force of his personality to attract a certain type of voter? Interestingly, at the ATR's debate for RNC chairman yesterday, there were an awful lot of snickers when Ron Paul's name came up ... until the candidates started talking about how to bring the Pauliens into the RNC fold.
Keep The Change
#6 - "Shoot him" NEVER happened according to the Secret Service. Stupid Obamatard.
Rock star
The Worst - John McCain saying "the fundmentals of the economy are strong" showing a tone deafness on the day of the Lehman Bros. collapse that drove Obama's message on the economy more than anything else Obama could have said. The Best - The Obama campaign response, highlighting McCain's own words and shoving them down his throat...3 times: http://www.youtube.com/watch?v=6reQLzgywzk
Jason
The selection of Sarah Palin was one of the worst political moves of 2008. Voters listed the economy as their top concern during the entire primary season and during the general election but John McCain selected a candidate that knew nothing of the issue. Her deer-in-the-headlights performances during simple interviews, combined with McCain's age and the prospect of a President Palin were just to much to overcome. I'm surprised by how many Republicans consider her an obvious choice for 2012.
Gregory W. MacPherson
The inclusion of Sarah Palin's introduction at the Republican National convention disappoints me. Her straight talking style was appreciated by a wide audience of voters who had become tired and jaded by the tediousness of the primary speeches by politicians unable to communicate any shred of integrity. Palin, whatever her strengths or weaknesses, energized a Republican base that had concluded that "the fix was in" as soon as John "yet another old White guy" McCain became the presumptive nominee. Historically, the Republican's gaff ranks up there with their selection of Bob Dole to run against Bill Clinton. If the parties truly run the country, then the voters are right to be mistrusting and jaded. However if in fact "we the people" still control our own political destiny, then perhaps someone will be kind enough to inform Michael Steele that future candidates for the Republican ticket need to reflect true, strong Republican values. Accommodation of the Left is NOT an option if we are out to WIN. =;^)

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